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So a Googler starts an earring company...

What dream do you have in your heart, one that you just can't shake?

Over 20 years ago my school took us on the most epic field trip I can recall (besides the zoo, of course). We went to Enterprise City.

Enterprise City is a real life place in Dallas where kids have the chance to live adult lives for a day. We learned to balance checkbooks, buy our own groceries, and applied for, then were granted jobs. My application for football coach and sheriff were denied but guess where I landed? Jewelry Shop Owner. Yessssss.

While I spent a few memorable years selling, buying, and merchandising for Nordstrom & boutiques in Athens and Martha's Vineyard, the bulk of my professional career has been spent in technology.

Today, my work at Google takes me into consultative conversations with all sorts of fascinating companies, from Fortune 100's to life-changing mobile apps. And regardless of the type of widget these companies produce, I've noticed firsthand that more women in technology jobs is a must. When we get more women in the pipeline, we see an increase in efficiency and innovation and a 66% return on invested capital at minimum. (Sources: 1, 2.)

 

Therefore I'm turning the traditional e-commerce business model around with my new company, and I invite you to join us as we launch Hey Girl Earring Company, an earring-only studio that empowers  women, one pair at a time. 


Hey Girl Earring Company is the first business that teaches as we grow. We imagine a world where there's no longer a significant digital skills gap and women are confident to land any job or start any business they so desire.


In order to increase the numbers, we need to double down on education. That's why I have committed to spend 20% of my time teaching women the skills they need to generate income on their own.  

The curriculum has been set and I'm pleased to announced that 5 nationwide workshops are on the books as of this publishing date. I am even in talks to provide workshops for ladies emerging from human trafficking, who are also the inspiration behind Grateful ThreadFrom coding to digital marketing, SEO to e-commerce, my team and I are going to cover it all. 


If you've made it to this blog post, you lucky friend you,  it's because we need your support to get this baby off the ground, and I will reward you handsomely for your efforts. Today through Wednesday I'm offering 25% off everything in the shop with the code FRIENDSANDFAM. Items shipped during these beginning days will be available for delivery approx. the 3rd week of November. After that turn around time will be much faster. #Kinks.


Please:

Thank you again for your support and stay tuned for more exciting updates on the business and our workshops! 

Love, 

Tara


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