Behind the Brand

Behind the Brand - Shop Hey Girl

WHAT DOES HEY GIRL JEWELRY DO AND WHY DOES IT MATTER?

Before Hey Girl, we founded a nonprofit with a vision to empower women, and out of that nonprofit Hey Girl was born. Hey Girl Jewelry is another way to accomplish that same mission. We provide beautiful products to women across the country and hope to continue to grow the brand. We love giving women a creative outlet through the expression of wearing jewelry as well as helping women feel beautiful. 

WHO ARE OUR PEOPLE AND WHAT MATTERS TO THEM?

Our customers are most often women between the ages of 30 and 75. They care about fashion and desire to create a beautiful life for themselves and others around them. Between spending time with their girlfriends and their families, they often find themselves overextended without extensive time for shopping. They are always looking for fun accessories to spice up an old outfit! They hold their values close: beauty, friendship, adventure, and family.

Hey Girl Shopping Bag
WHAT ARE OUR CUSTOMERS' BUZZWORDS?
joyful  -  spontaneous  -  stylish  -  efficient
confident   -  refined  -  individualist  -  generous 
WHAT ARE OUR BRAND'S BUZZWORDS?
modern  -  curated  -  joyful  -  refined
bright   -  mature  -  unexpected  -  luxurious

 

WHAT DO WE BELIEVE? 

We believe our customers are seeking a beautiful life of spontaneity despite their busy schedules, and we provide an option to spice up any look (and it won’t break the bank)! Our dream to empower women to feel confident & beautiful is met
with our customers’ desire to maintain a fresh style that is uniquely theirs. Hey Girl’s wide variety of styles & colors give women plenty of options to quickly shop online or in store -- and make it from morning to night in the same on-trend and timeless pieces.


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